AMC and RockYou® have announced The Walking Dead Social Game, the first interactive game where users can play inside a social gaming world based on AMC’s TV series. The game allows players to have their own, unique adventures, with opportunities to encounter show characters at key moments suggested by the show’s rich narrative.
The goal of The Walking Dead Social Game is to survive the apocalypse by fighting walkers (zombies) to keep yourself and your fellow survivors alive, while scavenging resources and establishing camps based on settings from the show. Users can sign-up now for The Walking Dead Social Game on AMC’s The Walking Dead Facebook page and at Facebook.com/amcthewalkingdeadgame.
AMC first premiered The Walking Dead in October of 2010. The series, whose Season 2 Finale airs Sun., Mar. 18 at 9/8c, currently delivers more Adults 18-49 than any other cable drama series.
“Fans of The Walking Dead are so passionately engaged with the world of the show that we wanted to build an experience that allows them to enter into that world and to share the experience with their friends,” said Mac McKean, SVP of digital media. “We are excited to launch this game with RockYou so that our audience can start to play alongside the characters from AMC’s series.”
“We are targeting the maturing gamers that post college have reached a point in their professional and personal lives where games need to fit into their broader lifestyle,” said Josh Grant, SVP & GM of Studio Partners at RockYou. “The Walking Dead Social Game lets traditional core gamers engage in battle against zombies, with win or lose consequences, but on a more flexible social platform.”
“AMC’s The Walking Dead Social Game is a next generation game for social networks.” said Stephen Griffin, CEO of Eyes Wide Games, which is the studio developing the game in conjunction with AMC and Rock You. “It’s got deep playability. It’s got drama, and it’s still approachable for the casual audience. However, if you’re a gamer and you’ve been looking for a deeper game to play and to experience on social networks then this is it.”
The Walking Dead Social Game allows users to place guards, gather materials and fight zombies while avoiding detection and attack. The player controls his own unique party of survivors, which can include his friends but there are also opportunities for the player to interact with the TV characters. Mid-core and hard-core gamers typically engage with and thrive in games where failure is a critical element; social titles lack this key aspect of gameplay and, for the first time on Facebook, The Walking Dead Social Game reintroduces a sense of risk and heightened challenge for players.
Get ready to enter the world of The Walking Dead Social Game. Complete missions, meet characters from the show, and recruit your Facebook friends to defend your camp from Walkers. If your friends get killed, look out, they may return as Walkers.
AMC’s The Walking Dead: Social Game features an array of missions that will test your survival skills!
New Survivors: The only way to survive is with a team of allies. Create your team of zombie fighters to remain safe and unharmed from the Walker threat.
Guard duty: While you’re not online, anything could happen in The Walking Dead Online Universe, so make certain to have your friends on guard to protect your community. Safety is always found in numbers. By adding your friends, you increase your ability to protect your camp as well as your friends’.
Narrative driven quests: Complete unique and exciting adventures in popular locations from The Walking Dead television show, as well as never-before-seen locations designed exclusively for the game.
Meet your favorite survivors: Now is your chance to interact with the survivors of the hit TV Show, The Walking Dead.
Walkers: Try to survive encounters with terrifying Walkers from the original series.
Turn Based Combat: The Turn Based Combat system is simple enough for anyone to pick up but challenging enough to allow for multiple survival strategies. There will be hundreds of missions to complete and repeat in order to earn awards and achievements for exceptional performance.
Tools of Survival: Everyone needs a toolkit for survival. The Walking Dead Social Game players will have a plethora of weapons to use but the challenge is to unlock them!